Tthe rapidly growing pilates and yoga market led to regular complaints from his physiotheraphy clients about slipping whilst exercising, so Luke Goodwin decided to see how he could go about resolving this problem and invented his GripSox™ (non slip grip socks) product.

He spent 12 months researching, trialling and marketing his new idea and GripSox™ were launched on the Australian market in July 2005. There was a big demand for this new product immediately, with studios from all over Australia quickly ordering their own GripSox™. Within a few months, GripSox™ soon had an international presence with studios in the UK, USA, New Zealand and Canada joining the GripSox™ boom.

GripSox™ provides a far more comfortable, safer and hygienic workout with better overall performance and Pilates and yoga participants from all over the world now enjoy the unique features of them.

GripSox™ is the world's leading form of non slip grip socks and has quickly established itself as an internationally recognized brand. In April 2009, GripSox™ was selected in Australian Anthill Magazine's Smart 100 Awards for Australia's most innovative products.  GripSox™ was ranked #36 out of 861 entrants.

GripSox™ have found a place in the leisure market of windsurfing, sailing and water aerobics. The extra grip that the socks provide allow for improved balance on the board / pool tiles.They are also widely used in hospitals, care homes and domestically to help prevent falls.